I walked by a soon-to-open pet store the other day. It looked like the building was still under construction. Through the windows from the street, I could see some brands of pet food bags stocked up on the floor in the store, waiting to be put on shelves. Several weeks had passed when I walked by the store again. I saw the pet food bags still lying on the floor exactly the way they were the last time I saw them. I began to think to myself, "I don't see a sign of the store opening any time soon. There is already pet food there, casually lying on the ground. I wonder how old this pet food will be when the first customers purchase them."

What factors are usually important for you when you purchase food for your pets? Brand names? Ingredients? Price? These things certainly are important.

But wait!

Have you considered how "fresh" your pet food is?

Surprisingly, very few pet owners give this much thought. The FRESHNESS of the pet food your precious pets eat every day is a very important factor you should consider as one of the top priorities when you choose a pet food.

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